Saturday, 13 April 2013

Evaluation: Who would be the target audience for your media product?

I decided to address this question in v-log form. Shock horror! Hopefully it makes it a little clearer for you though. 

Fragmentation makes my target audience much more easy to place. Convergence leads to the old fashioned mass audience falling apart into lifestyle segments and niche audiences. However, I wish for my film to, in typical Hollywood style, appeal to as large an audience as possible in order to draw in profit at the box office (six out of ten movies produced in a major Hollywood studio, such as Warner Brother's, actually make less money then they cost to produce, resulting in a loss).  In order to increase my chances of making a profit I have decided to target my film at the 16-24 year old age group, who make up the majority of the cinema going audience. Although my film is primarily targeted at a female audience, I feel that Talisman could also attract quite a large male audience. This is through Bonnie's attractive appearance, enhancing viewing pleasure, Nate's character creating connection and personal identification (uses and gratifications audience theory) for a male audience, the violence and gore e.g. in Bonnie's death scene and , most importantly, the horror in the jump scares and mysterious ghostly voice, creating the adrenaline rush that horror is so popular for.

However, in this v-log I discuss what I imagine when I think of an average member (16-24 year old female) of my target audience for Talisman.

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